Become an Affiliate

We invite publishers, streamers, affiliates and marketing partners to join our affiliate programme. We view this as a commercial partnership: you bring engaged audiences and we provide a straightforward, transparent path to monetise referral traffic across our betting and casino products in the United Kingdom. We work with partners of all sizes and aim to make cooperation simple, reliable and performance-driven.

Programme purpose

Our affiliate programme is designed to reward partners for driving genuine, sustainable traffic. We focus on long-term value rather than one-off signups, so tracking, fair attribution and transparent reporting are central to how we operate. The programme suits content publishers, comparison sites, streamers and social creators who promote sports betting, live casino and slots to UK audiences.

Partnership benefits

Partners get access to a commercial framework built for clarity and consistency. You will receive competitive offers, flexible deal types, clear reporting and a single point of contact for campaign optimisation. We provide timely payments, regular performance reviews and tailored creative assets to help you improve conversion and lifetime value.

Commission structure

We offer a range of commission models to suit different partner needs. Options include revenue-share arrangements, hybrid deals and fixed-fee agreements. Commission tiers and incentives are based on validated player activity and overall contribution to net revenue, with room for bespoke terms for high-performing partners.

Flexibility and customisation

If you prefer a hybrid approach or need a custom arrangement, we will discuss model details and reporting cadence at onboarding. Our aim is to agree a structure that aligns with your traffic profile and commercial goals without hidden conditions.

Tracking and reporting transparency

Accurate tracking and clear reports are non-negotiable. Partners receive access to a secure partner portal where conversions, player value and campaign metrics are visible. All activity is validated to prevent discrepancies, and we provide reconciliation files on request. Disputes are handled promptly with a clear escalation path.

Marketing tools and support

We supply a variety of ready-made creatives, deep links, landing pages and campaign copy that you can adapt for your channels. Technical support is available during setup, and an account manager will help with optimisation ideas, A/B testing suggestions and content compliance. Our assets are updated regularly to reflect seasonal opportunities and product changes.

Long-term cooperation

We prioritise partners who want steady growth and mutual benefit. Regular reviews, performance-based incentives and the option to negotiate improved terms for sustained volumes mean your revenue can scale as your audience grows. To get started, contact our affiliate team for a confidential discussion and a custom proposal.